Innovative Design

President & Marketing Strategist (October 2022 - June 2024)

Focus Areas

Brand Strategy Marketing Campaigns Organizational Leadership

My Role

Strengthened Innovative Design's brand identity through strategic marketing initiatives and content planning.

Tools

Figma Notion Slack Adobe Premiere Pro Procreate

Overview

Helped grow organizational brand awareness, supported 25+ real-world client projects, and reached over 800+ people globally through events and social media marketing.

Brand Strategy

Defined and showcased Innovative Design’s brand identity through social media content, digital marketing assets, and storytelling.

Designed Instagram content as part of a 3-person team, growing follower count by 102% in 1 year
Created marketing assets using Figma, Procreate, and Premiere Pro to establish visual storytelling
Researched design trends and user analytics to optimize content strategy

Instagram Assets (Figma, Adobe Premiere Pro, Procreate)

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Marketing Campaigns

Led integrated marketing initiatives to promote events and expand brand reach across UCLA and beyond.

Developed a comprehensive marketing plan for Design Decoded, our yearly design and tech conference

Spearheaded digital outreach and audience engagement efforts, reaching 100+ event sign-ups

Created Pinterest mood boards and branding guidelines to draw design inspiration

Promoted workshops, panels, and design challenges through targeted social media campaigns

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Moodboard + Branding Guidelines (Figma)

Design Decoded Marketing Assets (Figma)

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Organizational Leadership

Directed operations, stakeholder communication, and internal development as the President of a 70+ member creative agency.

Led cross-functional collaboration and group goal-setting across design, web, and photo teams
Supported 30+ events and used business insights to drive data-informed decision making
Planned weekly general meetings and sent out all internal Slack communications
Got featured on the Daily Bruin, the official student newspaper of UCLA since 1919

Featured Article on the Daily Bruin, September 2023

I'd love to be in touch :D

Email me at tiffany.a.mok@gmail.com

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