NBCUniversal Peacock

CRM Marketing Operations Intern (October 2024 - May 2025)

Focus Areas

Marketing Operations Quality Assurance Process Documentation

My Role

Supported execution of high-visibility marketing campaigns for NBCUniversal brands.

Tools

Iterable Airtable Slack Microsoft PowerPoint

Overview

Supported lifecycle marketing for NBCUniversal brands (NBC, Telemundo, E!, Bravo, Oxygen, USA, SYFY). Leveraged audience segmentation, process optimization, and performance tracking to drive CRM operations.

Marketing Operations

Executed multi-channel marketing campaigns to increase consumer engagement and retention.

Built campaigns across Email, In-App, Push, and Web Push channels
Implemented A/B testing and marketing automation to deliver personalized content at scale
Collaborated with 3+ cross-functional teams to align lifecycle marketing objectives
Deployed high-impact sends reaching 1M+ users daily, boosting app interactions and brand loyalty

NBCU Marketing Campaigns I worked on!

Quality Assurance (QA) and Process Development

Ensured campaign accuracy and optimized internal workflows to support the broader CRM team.

Performed QA on 100+ campaigns weekly, verifying copy, CTAs, visuals, and mobile responsiveness
Completed schedule QA to confirm post-deployment data and content timing
Created 7+ internal process docs to streamline marketing workflows and support onboarding
Contributed to CRM system efficiency by identifying and resolving process gaps

QA Brand Coverage (Iterable, Airtable, Slack)

Process Documentation (Microsoft PowerPoint)

I'd love to be in touch :D

Email me at tiffany.a.mok@gmail.com

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