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WorkAbout

SentinelOne

Partner Marketing Intern (June 2024 - May 2025)
Focus Areas
Branding Marketing Analytics Email Marketing
My Role
Collaborated with cross-functional teams to improve branding, communications, and marketing strategy for partners.
Tools
Figma Impartner Asana Marketo
SentinelOne

Overview

Contributed to strategic marketing initiatives to support the global partner ecosystem. Strengthened SentinelOne’s brand presence and sales generation efforts.

Branding + Website Redesign

Improved the usability and visual branding of SentinelOne’s Partner Portal to better serve their 6,500+ partners.

  • Redesigned portal pages using HTML/CSS to align with updated corporate brand guidelines
  • Created sales enablement toolkits, featured at the EMEA PartnerOne Conference for 200+ attendees‍
  • Implemented CMS updates and metadata strategies to improve internal SEO and asset organization
Partner Portal — Before & After (Figma)
Partner Win Kits featured @ 2024 EMEA PartnerOne Conference

Marketing Analytics

Drove targeted growth initiatives and partner engagement through data-driven decision making.

  • Analyzed partner portal data, increasing portal logins by 28% across 62,500+ users in 6 months
  • Planned marketing campaigns to support product launches, partner activations, and lead generation
  • Delivered monthly performance insights to internal stakeholders to improve portal strategy
Monthly Partner Portal Metrics (Impartner)

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Global Events & Partner Activations

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Email Marketing

Supported global partner communications by developing and optimizing email campaigns.

  • Created new email templates for quarterly Global Partner Newsletter
  • Assisted with translation and localization of content for 3 regions (NAM, EMEA, & APJ)
  • Strategized CTAs and wrote partner-facing copy to enhance campaign effectiveness
  • Monitored open rates, click-through rates, and conversion metrics to boost future performance
Global Partner Newsletter — Before & After (Figma, Asana, Marketo)

I'd love to be in touch :D

Email me at tiffany.a.mok@gmail.com

© Tiffany Mok 2025
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